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The first step in developing a new design or altering an existing one is to determine the needs of the client, the ultimate function for which the design is intended, and its appeal to customers. When creating a design, designers often begin by researching the desired design characteristics, such as size, shape, weight, color, materials used, cost, ease of use, fit, and safety.
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The PPS brochure a package system that is expandable based on the needs of the sales associate. Multiple mini-brochures and a box-like brochure package make up the kit.		 corporate and brand identity
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 Corporate Brochure - Petsmart
Brochure - PPS
Corporate Brand - Apex
Product Brand - StarFX
Tradeshow Collateral - Brinks
Proposal Brochure - Deitrich
Charity invite pamphlet - Spark of Hope
Retail Brand and Identity - Mist Spa
Brochure Design - MTG
Postcard Mailer - AIGA
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Brochure - PPS
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creative director, art director, freelancer, graphic designer, contractor, The direction of design is Jenny North